Heritage Auctions Sells Frank Frazetta’s Iconic, Influential 1970 Painting The Princess of Mars For $1.2 Million

First session of four-day Comics & Comic Art event leaps over $3.8 million mark with milestone titles and historic originals

DALLAS, Texas (Sept. 10, 2020) – Frank Frazetta’s The Princess of Mars, one of the most identifiable and influential pieces of the artists’ storied career, sold Thursday for $1.2 million. It was a remarkable and thrilling kick-off to Heritage Auctions’ four-day Comics & Comic Art event, which runs Sept. 10-13.

The first session alone realized $3,899,940 – in the span of an hour.

Frazetta’s Princess wasn’t alone in smashing pre-auction expectations during the event’s first session. Lee Elias’ now-iconic artwork adorning the cover of Chamber of Chills No. 19, published in 1953, sold for $174,000 after a spirited round of bidding. That was almost twice its original estimate. And Page 9 from Journey Into Mystery No. 112 sold for $120,000 – no surprise, given the artists involved (the legendary Jack Kirby and his longtime inker Chic Stone) and the characters (Hulk and Thor).

And John Buscema and George Klein’s splash page for The Avengers No. 58 sold for $90,000. This piece came but two years after Black Panther’s debut in the Jack Kirby-drawn Fantastic Four No. 52 in 1966, and marked the first solo splash featuring T’Challa. Buscema’s pose, that of the Panther stalking his prey, would define the character for decades to come, in the comics and on screen as portrayed by the late Chadwick Boseman, felled Aug. 28 after a 4-year battle with colon cancer.

Buyers also snapped up milestone issues: A CGC VG+ 4.5 copy of Superman No. 1 sold for $348,000. The issue of Action Comics No. 7 that was central to the federal court case involving the copycat Wonder Man sold for $204,000. And a copy of The Incredible Hulk No. 181 graded CGC NM/MT 9.8 realized $49,200 – the highest price ever paid for a comic book published in the 1970s.

But as he’s done so often in recent years – and throughout a fabled career that began in the 1940s and ’50s on such comic strips as Al Capp’s Lil’ Abner – Frazetta stole the spotlight Thursday.

“Frank Frazetta always felt that his art transcended genres,” said Nadia and Joe Mannarino, who head Heritage Auctions’ East Coast Comic Books and Original Comic Art category.

“The trick was making a living, providing for his family, while being able to retain his originals until the day that they realized their full potential,” said the Mannarinos, who, in the 1980s, began representing Frazetta. “The solution: work for publishers, be paid for the image and have the art returned. Hence, Frazetta would not produce a work unless the art was returned. This resulted in Frazetta and his family making numerous sacrifices. It is gratifying to see Frank and [his late wife] Ellie’s confidence and their family benefiting from the sacrifices they made.”

The painting, of beautiful people on faraway planets in fantastic settings, was one of two Frazetta made for cover of Edgar Rice Burroughs' A Princess of Mars, which Doubleday republished as hardback in 1970. Frazetta sent the first take to the publisher, and was so enamored and proud of the piece he immediately began painting another for his own collection, which remained with the family following his death in 2010. It was clear how much Frazetta adored the piece because of the small details included in the second version not visible in the first. Friends and family said Frazetta liked the second painting better than the one filling fantasy readers’ bookshelves.

Said Heritage Auctions' Vice President Barry Sandoval. “This is the rare case when the second version is even better than the published one.”

It had been clear since the painting’s posting last month there was tremendous interest: The Princess of Mars opened the morning of August 20 near the $30,000 mark, and by that day’s end, bids had already jumped past $100,000. And the night before the auction, it sat near $612,000. When the sun rose on Sept. 1, the bid had increased by another $300,000.

More than 600 people tracked the piece as it made its way to the finish line.

The Princess of Mars, which features John Carter brandishing a sword above his head and Dejah Thoris alongside him, is the fourth Frazetta piece sold by Heritage Auctions in the last four years to top the million-dollar mark. It’s also the highest price realized for one of the painter’s pieces since his 1974 cover to the At The Earth's Core paperback sold for $1,075,500 in August 2016.

The Princess of Mars’ sale price reflects its iconic stature as the piece upon which Tom Jung modeled the first Star Wars poster — the one with Luke Skywalker wielding a lightsaber, Princess Leia at his knee, Darth Vader and the Death Star looming behind them. Countless science fiction and fantasy artists built their careers echoing the piece Frazetta painted for the world and repainted for himself.

Heritage Auctions’ Comics & Comic Art event runs Sept. 10-13. Go here to see complete results from Session 1.

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world’s largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, London, Paris, Geneva, Amsterdam and Hong Kong.

Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet’s most popular auction-house website, HA.com, has more than 1,250,000 registered bidder-members and searchable free archives of five million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.

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Robert Wilonsky, Communications Director

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